DFA Dairy Brands

Area Sales Representative

Job Locations US-PA-Lebanon | US-PA
Requisition ID
High School or Equivalent
Relocation Assistance
Job Type


Swiss Logo

Swiss Premium Dairy, a DFA company, is seeking an Area Sales Representative to support our PA market.  We offer competitive pay, comprehensive benefits and great growth opportunities. 

Job Description & Requirements

The Area Sales Representative is responsible for gaining new accounts and developing current accounts in a specific geographic area. Performs sales call at buyer’s office or direct with store owner.

  • Responsibilities includes distribution and space management, development and execution of ads, promotions, pricing, displays and territory plan. 
  • Directly leads one or more customer relationships and oversee all potential business in a specific territory
  • Secures authorizations on products.
  • Responsible for store level selling in assigned national and regional accounts
  • Sells in Dean DSMP standards for schematics and space maintenance.
  • Ensures products are within defined retail pricing architecture
  • Communicate activity sold to customer through sales execution team.
  • Leads account planning process including annual marketing calendar and sales execution framework.
  • Delivers annual customer plan for sales volume and gross margin.
  • Works with field finance to identify product void and lift analysis and determines appropriate action through sales operations team.
  • Provides recommendations on RFPs/bids. - Coordinates, communicates, and monitors monthly price changes.
  • Manages trade spend and execution of ads and marketing plan.
  • Responsible for customer compliance on terms and payments
  • Conducts customer business reviews and sales presentations with customers.
  • Performs other duties as assigned. 

Minimum Requirements:

  • High School diploma is required, Bachelor’s degree is preferred.
  • A minimum of 1 year of sales experience preferably in the food or beverage industry.
  • Must have a valid driver’s license and a good driving record.
  • Proficiency in Microsoft Office Suite.
  • Excellent verbal/written communication skills.
  • Skill in organization, time management, prioritization, and attention to detail. 
  • Ability to adapt to changing organizational and operational needs. 
  • Strong team player who is able to work across multiple functions and disciplines. 
  • Must be able to pass all pre-employment screens (including drug, background and criminal checks).

EEO Statement

Equal Opportunity Employer 

EEO is The Law - click here for more information 

EEO Statement


California applicants, click here for information regarding the data collection notice for California Consumer Privacy Act.


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