The Area Sales Manager directs the sales of company products to retail customers, ensuring that short and long-term goals for sales volume and profitability are met in accordance with budgeted goals, company policies and procedures. 

• Leads Area sales efforts and delivers sales targets.
• Mentors, trains and develops assigned Area Sales Representatives to develop a best-in-class sales team.
• Develops effective long-term relationships with key customers within their area.
• Implements and executes sales policies and practices.
• Customizes market strategies and creates local customer strategies to achieve significant competitive advantage in the market.
• Leads sales initiatives utilizing area sales organization.
• (DSMP term from ASR).
• Reviews market analysis to determine customer needs, price schedules, and rates.
• Partners with sales team to coordinate, communicate, and monitor monthly price changes.
• Executes marketing program as directed.
• Delivers sales presentations to key clients in coordination with sales representatives.
• Makes regular calls on present customer accounts to check product displays, proper rotation, stock, cleanliness of displays, and effect of current promotions.
• Represents company at trade association meetings to promote product.
• Recommends sales strategies for improvement based on market research and competitor analysis.
• Performs ride-a-longs and market tours with team members to provide coaching and development guidance.
• Has management responsibility involving staffing, conducting performance appraisals, training and developing subordinates, promotions, salary increases, terminations, disciplinary actions, etc.
• Performs other duties as assigned.

Minimum Requirements:

• High School diploma is required, Bachelor's degree is preferred.
• A minimum of 5 years experience in a consumer goods company in a sales capacity, to include at least 2 years directly managing large, complex customer relationships.
• A minimum of 2 years experience in a management capacity.
• Dairy Industry experience is a major plus.
• Strong general business capabilities and analytical skills.
• Ability to demonstrate solid sales track record.
• Excellent sales management, negotiation and presentation skills.
• Proficiency in Microsoft Office Suite.
• Excellent verbal/written communication skills.
• Skill in organization, prioritization, and attention to detail.
• Ability to adapt to changing organizational and operational needs.
• Strong team player who is able to work across multiple functions and disciplines.
• Must be able to pass all pre-employment screens (including drug, background and criminal checks).

Equal Opportunity Employer 

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EEO Statement

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