DFA Dairy Brands

Director of Sales

Job Locations US-CO-Englewood
Requisition ID
High School or Equivalent
Relocation Assistance
Available to Qualified Candidates
Job Type


MG Logo

Job Description & Requirements

The Area Sales Director directs the sales of company products to retail customers, ensuring that short and long-term goals for sales volume and profitability are met in accordance with budgeted goals, company policies and procedures.

  • Leads Area sales efforts and delivers sales targets.
  • Mentors, trains and develops assigned Area Sales Representatives to develop a best-in-class sales team.
  • Develops effective long-term relationships with key customers within their area.
  • Implements and executes sales policies and practices.
  • Customizes market strategies and creates local customer strategies to achieve significant competitive advantage in the market.
  • Leads sales initiatives utilizing area sales organization.
  • (DSMP term from ASR).
  • Reviews market analysis to determine customer needs, price schedules, and rates.
  • Partners with sales team to coordinate, communicate, and monitor monthly price changes.
  • Executes marketing program as directed.
  • Delivers sales presentations to key clients in coordination with sales representatives.
  • Makes regular calls on present customer accounts to check product displays, proper rotation, stock, cleanliness of displays, and effect of current promotions.
  • Represents company at trade association meetings to promote product.
  • Recommends sales strategies for improvement based on market research and competitor analysis.
  • Performs ride-a-longs and market tours with team members to provide coaching and development guidance.
  • Has management responsibility involving staffing, conducting performance appraisals, training and developing subordinates, promotions, salary increases, terminations, disciplinary actions, etc.
  • Performs other duties as assigned.

Minimum Requirements:

  • High School diploma is required, Bachelor's degree is preferred.
  • A minimum of 8 years experience in a consumer goods company in a sales capacity, to include at least 2 years directly managing large, complex customer relationships.
  • A minimum of 2 years experience in a management capacity.
  • Dairy Industry experience is a major plus.
  • Strong general business capabilities and analytical skills.
  • Ability to demonstrate solid sales track record.
  • Excellent sales management, negotiation and presentation skills.
  • Proficiency in Microsoft Office Suite.
  • Excellent verbal/written communication skills.
  • Skill in organization, prioritization, and attention to detail.
  • Ability to adapt to changing organizational and operational needs.
  • Strong team player who is able to work across multiple functions and disciplines.
  • Must be able to pass all pre-employment screens (including drug, background and criminal checks).

EEO Statement

Equal Opportunity Employer 

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EEO Statement


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